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Fifty Shades of Digital

Duncan Malyon - Senior Vice President North America, Camelot Global

There is no escaping the fact that we are living in a digital world, as consumers with busy lives we want convenience and the ability to buy what we want, when we want. But does this world need to be black and white? All or nothing? Online/offline? or can we as an industry embrace the fact that there really are fifty shades of digital?

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